Labelexpo Americas

Labelexpo

This project was created for Labelexpo Americas, an annual label and package printing event celebrated in Chicago.
The concept for 2016 was to create a 3D chain reaction machine to promote the event. This machine reflected the different aspects that would be improved after attending the Labelexpo event: optimize workflow, improve supply chain management, attract new clients, cut costs, stay ahead of your competitors and enter new high-value niche markets.
Many of the objects that were going to be part of the machine were already established beforehand by the client. So a big challenge here was to figure out how to put them together into a machine that made sense and that was visually attractive.

Close-up of a yellow alarm clock, coffee cup and September 12 calendar within the Labelexpo Americas animation.

Designing a
Chain Reaction

The main challenge was to turn a predefined set of objects into a functional and visually engaging chain reaction. Each element had to connect naturally with the next, creating a continuous sequence that represented progress, efficiency and growth across the different stages of the business.