Labelexpo is the world’s largest label and package printing trade show. At this event participants can view hundreds of live demonstrations of the latest innovations, and examine the most advanced collection of label and package printing technologies in order to acquire what their business needs to succeed.
This year the brand invited us to create a promotional animation to launch the event. As a theme this year the brand chose to use a board game inspired concept to present the event. Participants need to play the game and stay ahead of the competition to move their business forward.
Participants have to overcome several challenges along the way as they move through the different stages of the board game: Technology, Sustainability, Knowledge and Partnership.
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