We were contacted by FitLine brand to create an animation for their new line of meal replacement shakes. These shakes are a convenient option for on-the-go meals providing all the necessary vitamins and minerals combined with plant based proteins and natural extracts.
For this project, the brand was looking to create a young and fun-looking animation. The two main concepts to convey were the energy the shakes provide and the natural origin of its main ingredients. So for the look and feel we designed pop and dynamic compositions combined with natural elements, dusty colors and grainy textures.